D’banj Signs Deal With Globacom

NET has
reliably
confirmed that Dapo 'D'banj' Oyebanjo has
signed a multi-million Naira brand
endorsement deal with Globacom Nigeria.
The Pop star has inked his second endorsement
deal with the Nigerian telecommunications
company after weeks of deliberations. D'banj now
joins the likes of heavyweight contemporary
musicians Psquare as well as recently unveiled
ambassadors Naeto C, M.I, Lynxxx, Bez, Burna Boy,
Flavour, Waje, Omawumi, and little known Chee.
Insiders tell us the deal is 'unbelievable'; with
those familiar with details saying it may be one of
the costliest signings of 2013. Exact figures were
not immediately available. But NET learnt that just
like his former deal with the company, this new
ambassadorship will also come with added values,
including an automobile, and major performance
commitments.
D'banj and Globacom fell out in 2010 when the pop
singer reportedly refused to extend his initial 2008
N70M two-year contract. Glo was allegedly offering
something less, far less than what Psquare got (the
Pop twins signed a whooping N240M with the
company in 2010).
The whole trouble had however started back in
2008 when D'banj was replaced by Psquare after
he allegedly demanded a N2M fee for every
performance at the then GLO Campus Tour.
But it's three years later and plenty has changed.
With GLO having lost the biggest names to
competition, it's understandable they're reuniting
with D'Banj, a true superstar with credible fan
base, despite not having had a major fresh hit in
years. And it's a coup of sorts – as Etisalat had
nearly reached an agreement with D'Banj to be one
of their brand ambassadors. Etisalat is already in
bed with top rappers Ice Prince and Olamide while
there are rumours a 2face Idibia deal is also
pending.
MTN Nigeria is currently winning the brand
ambassadorship war triggered by the recent
mobile number portability policy. The market
leader has all the star power in their nest with the
likes of Don Jazzy, Wizkid, Davido, Iyanya, Tiwa
Savage, KCEE and a few other prominent acts all
repping 'yello'.
A rep from GLO 'Charles' tells us it is not in his
place to talk about the signing. D'banj's manager
and Executive Director of DKM Group Tony
Nwakalor did not pick or return our calls.
'D'banj signed with who?!', Spice, a rep for D'banj
told our reporter, apparently surprised.
It is expected that GLO will announce the deal in a
matter of days.